The affairs starring Chanel x Pharell Williams come as a no surprise to anyone interested in a. fashion, b. “Happy”. Still, we would never expect over 120.000 people pre-registering to purchase their special edition sneakers at Colette, which actually winds up the price to 32.000 USD as for the moment. 500 lucky people will be selected to purchase. It’s the first time the Chanel logo will appear on a product made by another brand [Adidas] and the money will be donated as a closing gift for Colette, which will close eternally on Dec. 20th.
Read the full story by Joelle Diderich at WWD.com
Imagery via wwd.com