Victoria’s Secret show in Shanghai is a business move|FASHIONISTA

Screen Shot 2017-10-11 at 00.32.17.pngThe brand is being serious about the Chinese market, with a February launched four-story flagship in Shanghai and eight Chinese models to walk the show on November 28th as the country’s women’s underwear market is estimated to reach 26 billion USD in 2021. The Fashionista’s Fawnia Soo Hoo is analysing the case.

Read the full writing by Fawnia Soo Hoo on The Fashionista.

Imagery via fashionista.com