Forever 21 launches a new beauty concept store|

Screen Shot 2017-10-04 at 23.41.30.pngLinda and Esther Chang, the daughters of Forever 21’s founders, have launched a total new beauty concept store called Riley Rose. The offers extends far beyond classic beauty products – candies, small housewares, stationery and accessories are targeted at Millennials and Gen Z. The first store is opened in LA’s Glendale Galleria, the website is launching in November and 10 more stores to go in the USA before the end of the year. 

Full story by Cheryl Wischhover at

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