French ads will notify on Photoshop|HARPER’S BAZAAR UK

Screen Shot 2017-10-04 at 00.35.16.pngFrench advertisements will feature a disclaimer if an image has been photoshopped. This is a revolutionary move that shall change the way the – most frequently – women bodies are being presented in the ads, thus challenging the overwhelming race for a unrealistic body canon. Images that do not obey will be the subject to fine of 37.500 EUR or 30% of the ad creating cost. 

Full report at harpersbazaar.com

Imagery via harpersbazaar.com